Exclusive Interview with Donatella Versace
The announcement marks a turnaround for Versace, who in 2008 claimed that a high street diffusion line simply wasn’t the Versace way. “I respect everyone who does it. But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand,” she told New York Magazine. However, rather than ‘diffusion’, this line is being sold as an ‘Iconic Collection’ for which Donatella will raid the archives of the Italian fashion house that was founded by her brother Gianni in 1978.
The womenswear collection will be dominated by dresses featuring studded leather, silk and colorful print, with accessories including high heels and costume jewellery. The men's collection will focus on sharp tailoring, including 'the perfect tuxedo', as well as belts and jewellery, while for the first time in a designer collaboration at H&M, the collection will include some homeware pieces, including cushions and a bedspread.
In 300 stores worldwide, November 17 2011 and January 19 2012
(Sited: http://www.stylebrity.co.uk http://www.vogue.co.uk)
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